As the world continues to make advancements in technology, there are now better options to use instead of animal testing. With this knowledge, consumers have become more aware of the impact of their purchases and cruelty-free brands have seen a significant increase in demand. So, if you’re a beauty lover searching for brands that prioritize being vegan and cruelty-free then you’ve come to the right place! Down below are some brands to buy the next time you go shopping.

1. e.l.f Cosmetics

One of the most popular and affordable brands, e.l.f Cosmetics offers a wide range of products from makeup to skincare. Every item in their collection is 100% cruelty-free and completely vegan, making it easy to shop ethically without breaking the bank. While their primers get lots of love, their setting sprays and lip oils are also equally great options.

2. Pacifica

A brand on the rise, recently gaining attention for their all-new vegan collagen skincare line. Pacifica has committed to using natural and ethically sourced ingredients with recyclable and reusable packing. They create products that will make your hair shine, and skin glow, and fragrances that will make people stop in their tracks to ask what you’re using. Some customer favorites to try are their “Glow Baby Vitamin C Booster Serum” or their “Wake Up Beautiful Overnight Retinol Cream.”

3. Biossance

Biossance is a certified clean beauty brand, meaning its products are free from harmful chemicals, but besides that, they also focus on being sustainable. They use plant-based ingredients in all of their products. Their signature is the plant squalane which provides hydration and nourishment to all skin types. 

4. About-Face

If you’re the type of person who loves to be bright and bold then About-Face is perfect for you. The brand offers quality makeup with vibrant colors. Their best-selling and award-winning eye paints currently have over 30 shades. This allows you to play around and create every look you could imagine. They strive to be “hardworking over hype” meaning they choose to create products that are quality and true to themselves. Plus, they ensure that all products are cruelty-free and vegan.

5. Herbivore

Herbivore is a skincare-focused brand. It mainly provides serums, cleansers, and body oils but they’re sure to create products that are as good for the environment as it is for you. They use ethical practices to bring clean, natural ingredients that help brighten, hydrate, and reduce irritation on your skin. If you’re prone to stubborn acne and blemishes, then Herbivore is something you should try out.

Why Does Cruelty-Free, Vegan Beauty Matter?

By choosing cruelty-free, vegan products, you contribute toward ethical practices and help create a future where no animals suffer for the sake of cosmetics. In addition to that, many cruelty-free, vegan brands also prioritize sustainable resources and eco-friendly packaging that better protects the environment.